Since revisited many and many times and I think my first experience was a one off and I'm glad I always give second chances because it is just amazing: taste, experience and customer service... But still don't go to the soho branch in London... Below is my first review which I gave 2*... Let me start by saying I have looked forward to buying and tasting these for years since I first heard about it. The taste was ok. My boyfriends was nice too exactly what he asked for as he picked from the menu. I asked what the rainbow drink was and she started saying it was her favourite and reeled off the drink which baffled me, so I explained I had never been and asked for info on what the process was etc, I was met with a slight confusion and was told repeatedly about tapioca. I only know of tapioca pudding which I don't really want in a drink, but little less info on anything really. And there wasn't much information anywhere else on the store front. I told the 'bubbleologist' I enjoy citrus like lemony/lime or tropical flavours and just received shake of the head, the customers and the other bubbleologist were by this point just stood staring and watching so I quickly pointed to some advert infront of me which had an orange looking drink and I asked for this, but again was met with more questions of size, and extrabubbles but that they needed them in the drink as it was the flavour I asked for. I have no idea what I ordered or drank but I paid some good money for it! I am very disappointed with my visit as all the posts I've seen are quite aptly 'bubbly' and about a great experience, I was just left baffled, confused and surprised by the chewy black things in the bottom of my drink which I know now are boba from looking for the information myself. Poor visit. I'd love to go back when I've done the research my self, but for passers by I'd not recommended this branch especially as it is a busy place and not really a place to stand and Google before you buy!