This was absolutely delicious and really not overhyped. Definitely a must try when in London. The salt beef is amazing, and goes so well with the pickles and the sharp mustard. The bagel took a backseat for me but that's fine.
The queue looks long, but it moves really fast as there are multiple staff members to take your order. Best figure out what you want before you reach the head of the queue!
This is the best salt beef on brick lane! Loved the smell of freshly baked bagels upon entering. The queue looks long but it sure speeds up fast. The staff are super friendly and swift at taking orders. I chose the well known salt beef with mustard. The mustard was way too sharp for me but the salt beef was absolutely delicious. The bagel was fresh and what I expected. Loved seeing the bagels getting baked in the ovens as I queued up. Would come back to try the salt beef again if I’m nearby.
Delicious, authentic food, I tried it multiple times, multiple flavors, the classic one is still the best, followed by the salmon and cream cheese. Traditional bagel is a bit hard to chew, so I prefer the seeded bagel. It's cheap and a classic, can't go wrong with this one. Lines are long during lunch time but it goes pretty quick. Just hang in there.
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