Reviews Flat Iron

Zomato
James Putra Wiranata
+5
Salah satu steakhouse yang recommended di London. Untuk makan disini biasanya perlu reservasi karena tempatnya juga tidak terlalu luas. Disini mereka menyediakan berbagai macam jenis cut daging, mulai dari flat iron dan ribeye. Rasa dan kualitas dagingnya sangat baik.
one month ago
Zomato
TheFoodiesInsider
+5
Excellent steak. Its not expensive but portions are a bit small. Queue time can be long but totally worth the wait.
6 months ago
Zomato
RaphaEspĆ­ritoSanto
+4
Amazing place in London. I love the food. canā€™t wait to come back here again. Congratulations to the staff.
7 months ago
Zomato
Adhith Rajesh
+4
Very delicious fillet steak. But unfortunately the portion was small at 6 oz only. The fries were average. Overall a good experience, but I would suggest increasing the quantity per serving.
7 months ago
Zomato
Matthieu Simon
+5
Always a safe bet! The value for money in this place is incredible, the flat iron steak is always high quality, and so are the sides! Worth the queue.
7 months ago
Zomato
Barış Can Tasalı
+5
Fiyat performans canavari.Etin porsiyonu biraz kucuk olmasina karsin cok lezzetli.Rezervasyon sart 3 saat sira bekledik.
9 months ago
Zomato
Modyfoody
+4.5
A very nice place with a very cozy and warm ambience that serves a delicious variety of delicious platters . The staff is highly professional and friendly, the service is prompt and punctual and the hygiene is optimal too.
10 months ago
Zomato
Constant Cravings
+4
My first trip to Europe was to London! Flat Iron came up a few times in my food search and theyā€™re known for their simple menu featuring the flat iron steak for Ā£11 (or about $18.75). They have various locations across London and we went to the one in Soho. We arrived at about 6:15pm and waited about 30 minutes. They always have a line up so be prepared to wait!
11 months ago
Zomato
Rima Aryandani
+5
Good food with good price and best staffs!! Really enjoy my dinner there and definitely recommend this place to everyone!!
11 months ago
Zomato
Sizen
+5
For delicious food and incredible steak this place is perfect. There will be a long queue but itā€™s worth to wait.
11 months ago
Zomato
MadameDin
+5
My favorite place to-go for a casual meat craving night!

Long queueing is totally not a problem at all for a Ā£10 juicy & tender steak. What makes the steak so good? It is the cut from the shoulder, which is flavorful with good marbling but slightly tough since it contains membrane. I always order the steak with Creamed Spinach (Ā£3) as side dish and Fresh Horseradish Cream as the sauce.

The staffs are always friendly. The ambience is cool. The space is a bit crampy, yet still comfortable. My overall experience : 6/5 :)

*PS : Flat Iron doesnā€™t take reservations, so it is best to head down early in the evening to beat the large crowds of both tourists and locals.
Jul 31, 2019
Zomato
Anaellisrios
+5
The beef is wonderful! Great staff! The food comes fast! Everything is perfect! The dessert was really tasty! Highly recomended. I would come Back for sure
Jun 29, 2019
Zomato
Cory Savitri
+5
A friend recommended this place when I was visiting London last month and after reading many good reviews about this place, I decided to give it a try. Overall it was a good experience. The service was good and foods worth the money, not too expensive for a steak house.
I ordered the flat iron steak (medium rare, seasoning was on point and itā€™s so juicy), baked aubergine (with tomato sauce and cheese on top), dripping chips (so good!) and peppercorn sauce (best combined with the steak).
Would love to come back again next time Iā€™m in London :)
Jun 17, 2019
Zomato
Joel Lobo
+5
Staff polite and friendly, Fast Serving to my surprise popcorn served as free starter can't get better then that. Excellent 5 stars. Tucked away just past Regent Street this place lies at the end of Carnaby Street.
May 20, 2019
Zomato
Meltemisirli
+5
Pek Ƨok yerde şubeleri var. Carnaby streettekini denedik. MenĆ¼ az ve ƶz olduğundan servis hızlı ve mĆ¼kemmel. Klasik et siparişi verdik. Yanında gelen kahve fincanı iƧindeki salata taptaze ve Ƨıtır Ƨıtırdı.
Apr 19, 2019
Zomato
Cathy Azucena
+5
while their Covent Garden location is packed and the wait period can last to a minimum of an hour, this location has almost little to no wait time. iā€™m here for the ribeye (almost always out on Covent Garden) and their creamed spinach. i like the fact that they serve popcorn while you wait for your food.
Mar 28, 2019
Zomato
Ishpreet Bhasin
+5
The restaurant stands to its present rating. One of the finest steaks ever had. A simple menu but each n everything is commendable. Be it their Steak, Side or Sauce. Highly recommended for steak lovers.
Mar 14, 2019
Zomato
FoOdZoNe
+4
This place has wonderful environment i enjoyed this palce the flat iron steak was perfect.in cocktail we tried blood orange old fashioned it was nyc
Feb 24, 2019
Zomato
Mariana Ramos
+5
Amazing food. One of the best places to eat if you are a fan of meat, it tastes so good that it is uncomparable.
Good beer also. Great place to spend the night.
Feb 20, 2019
Zomato
Khaane Ka Jaankaar
+5
Flat iron sai jgh h... Ambience B sai h yaha ka. Tasty Khaana h yaha ka. Y you can visit this place with your family and friends. Food is good
Feb 16, 2019
Zomato
Crissy Buensuceso
+5
Expected a lot due to the massive amount of 5-star reviews. Well, itā€™s not the best steak Iā€™ve ever had, but for its cost, itā€™s good enough. A bit on the oily (not juicy) side, but that was okay. Their waiting/reservation system is very good, however, as they text you immediately once a table frees up!
Jan 17, 2019
Zomato
Z.duruisik
+5
Most delicious steak, I have ever eaten. High quality with low price compared to other places. Nice ambience, seems like an Italian restaurant at first sight. There are 3 main course options; including the todayā€™s special written on the chalkboard. At the end of the dinner you can pick up free salted caramel, itā€™s also very very good! Must go place.
Nov 19, 2018
Zomato
Nila Sukmawati
+5
I finally can understand why people love to eat at this place and it got this high review! I came at lunch time and I was really lucky because they got 1 empty table. Waited for around 10mins for the food. Ordered the steak (medium) with fries and cream spinach. The steak was super juicy! The amount of salt was just right. But what I really like the most was its fries. Omg itā€™s sooooo good! The place was super packed you can even listen what people around you are talking about. But who cares when the food is THAT GOOD? :)
Nov 18, 2018
Zomato
Cheska Dysico
+5
Such a great place! The food was definitely worth the value of the steak and other dishes. Service was great and we didn't have to wait very long in the line. The steak was tender and is totally worth its price. The star of the show was the creamed spinach, definitely a must try for everyone! It stole the show. Would definitely come back to this place
Nov 18, 2018
Zomato
Aryan Pathak
+4
This place is for youth. Fascinating to see but too noisy for us. We found a refuge on the fringe at Where The Pancakes Are, which worked well for us. It is round the corner from the excellent Manier theatre. Good before a show, but be warned
Nov 09, 2018
Zomato
Tanishq Kishore
+5
We ordered the steak and it was cooked perfectly medium rare. We also ordered fries and creamed spinach. The spinach was delicious! The burger was also mouth watering...The service was great. Best steak loved it..
Sep 20, 2018
Zomato
Rasha Abou Antoun
+4
It is really hard to find a place that you can keep visiting in London. I didnā€™t have such a good experience with food till now. However Flat Iron is a really nice place to go to. I loved both the drinks and the steak, though it needed a little bit of salt, but it was great. And at least they got real fries. Recommended to try, even if you had to wait a little bit to go in. Personally iā€™d go back again.
Sep 18, 2018
Zomato
Sehmus Sahin
+5
Great. Meat was soo tasty and I will be there again ASAP. Staff are extremly helpfull and friendly. Food came quickly. However I donā€™t like spinanch but fries was good.
Aug 12, 2018
Zomato
David Touma
+5
Oh well lets make it clear,if your a steak lover and in SOHO and willing to have some nice juicy meat this is the place. You might be hesitated when u arrive first and u see u should wait sometimes in lines but trust me this place is really worth it!!! His simplicity in the ambient reflected his great service and taste
Aug 12, 2018
Zomato
Zahira Dahyr
+4
The place is nice and cosy and the food is good. But is it worth waiting a long time in line? May be for the first time. I visited with a friend and took ages until we found a place. I am not sure I am willing to go through that experience again.
May 23, 2018
Zomato
Tiffany Irianto
+5
Idk what to be amazed at, the price, the concept, the flavor, or the dessert?

The queue is quite long but I found the wait worthwhile. The steak and side dishes are simple so you can enjoy the steak for the steak itself.

I love the salted caramel mousse! A faintly sweet, light mousse to end the meal.

All for a very affordable price.
May 22, 2018
Zomato
Catarina Dos Santos Fernandez
+4
Encontrei este restaurante porque adoro carne mal passada, e vi pelas fotos que os bifes pareciam excelentes e grandes! Mas tenho uma pequena desilusĆ£o quando lĆ” chego e o bife e metade daquilo que aparece nas fotos... o sabor Ć© razoĆ”vel, a bebida de maracujĆ” e Ć³tima.
Apr 15, 2018
Zomato
Muhammad Abirafdi
+5
11 out of 10. One of the cheapest and the best steak in london (maybe in uk). One of a kind that sell flat iron steak and the only item on the menu. Kudos for their Flat Iron steak and creamy spinach.
Mar 28, 2018
Zomato
Insoo Lee
+5
Need to say one word. Best steak everrr! Damn they have such nice tables and drink with kinda cozy atmosphere. Still canā€™t believe they have so nice steak in a very reasonable price.
Mar 24, 2018
Zomato
Alina Singh
+5
One of the best dinner places in London! Love the steaks! he service was very fast. Absolute value for money! Definitely worth a try! Go for you steak cravings!
Mar 10, 2018
Zomato
Cravefood_instyle
+4
Great option in London for meat lovers. I love the speed of service, setup, menu which is simple and the food! One feedback is to lessen the quantity of sprinkled salt on the chips and steak.
Mar 03, 2018
Zomato
Romina Verhoeven
+5
Delicious steak at a delicious price in a stylish setting. Friendly staff who takes the time to give an explanation to first-comers. Worth its price. Love it!
Feb 05, 2018
Zomato
Anupam Patnaik
+5
The best steak Iā€™ve ever had. Period. Soft, medium cooked and juicy. Whenever I visit London, I make sure I have a flat iron steak without fail. Must visit.
Jan 06, 2018
Zomato
Nabil Abourialy
+5
The best experience that I had in a London by far!
Been to this place several times and first time to this location. I simply love this place. The menu, the food, the service, the flavor ... it's great quality for great prices and you never feel cheated here, best thing is the free ice cream on the way out and it's sooo tasty.

Love this place! Probably top 10 favorite restaurants ever.
Jan 02, 2018
Zomato
Faith Joseph
+5
I went for a friendā€™s birthday. Literally one of the nicest steaks Iā€™ve ever had. The service was so good, I left that place very happy, with free ice cream and a full belly. Would definitely recommend it!
Dec 18, 2017
Zomato
Jassicadaniel
+5
Probably one of the best restaurants I tried in London.Went there for lunch, the service was very fast. The steak was pretty good, the sauce and the chips were also good. Nice mood and very well located.Great service as well.
Dec 01, 2017
Zomato
Miyajackson
+5
Great experience! Lovely food and staff. You have only one option, the steak! And thank God is so nice. The sauces are great and the sides as well. Nice mood and very well located.Is a really fast service.
Nov 30, 2017
Zomato
Pedro Mesquita
+5
Great experience! Lovely food and staff. You have only one option, the steak! And thank God is so nice. The sauces are great and the sides as well.
Be careful because is always full, just pass by to insert your name on the list before going in!
Is a really fast service.
Nov 29, 2017
Zomato
Carla Carvalho Dias
+5
Went there for lunch, the service was very fast. The steak was pretty good, the sauce and the chips were also good. Nice mood and very well located.
Nov 05, 2017
Zomato
Sarah Kawas Haydar
+5
Probably one of the best restaurants I tried in London in my short 3 days trip, and just writing about it takes me back to the amazing little place in Soho that serve one of the best steaks ever. we basically ordered everything on the menu and there was nothing that is below expectation. Great service as well. I can't wait to have it again soon.
Oct 27, 2017
Zomato
Antoine Awad
+4.5
This place is definitely one of my favorite place in London so far. It is located on an energetic street in Soho. The staff is very friendly. I was seated in the bar and had a conversation with the waitress which made me feel welcomed. I liked the interior of the place and how everything is set as well as the dim lights which sets a cozy and warm mood. I had the Flat Iron Steak with Dripping Cooked Chips and Fredā€™s Sauce and a carafe of Fruity Chilean Merlot. Best combination ever. I had my steak cooked medium well and it tasted perfect. For dessert, I had Salt Caramel Sundae which was good but nothing special. The only thing that I could suggest is to have more desserts. They also have burgers depending on the day. Recommended!
Oct 21, 2017
Zomato
Raquel Raposo
+5
Comida Ć³ptima, atendimento muito atencioso e rĆ”pido em que o jantar Ć© servido num ambiente muito calmo e agradĆ”vel com uma decoraĆ§Ć£o simples e acolhedora šŸ‘ŒšŸ¼
Oct 12, 2017
Zomato
M18ho
+5
I loved the simplicity of this restaurant! They focus on a small menu, and have perfected it. The steak was quite tasty and delicious and they are most definitely deserving of their excellent reviews. This location was also a great stop after a day of shopping (but make sure to visit it at least 1.5 hours before youā€™re hungry because the wait does get quite long)!
Oct 11, 2017
Zomato
Pedro Pinto
+4
EspaƧos espalhados por toda Londres, onde o bife manda e os acompanhamentos ajudam Ơ festa.
Muito requisitado, nĆ£o aceita reservas e muito na moda.
Atendimento simpĆ”tico e decoraĆ§Ć£o simples mas aconchegante.
Oct 09, 2017
Zomato
Neha Verma
+4
We were welcomed so nicely, staff was friendly and professional. Food really delicious. We had amazing experience there. Would be happy to experience that again.
Oct 02, 2017
Zomato
Ana Rita Cavaco
+4
Flat Iron is a good place for a pleasant meal. The environment is modern and relaxed and the staff is incredibly nice and thoughtful. The stake is rather good, but the best dishes in the menu are the sides.
Sep 16, 2017
Zomato
Emily Emiliana
+5
Simple menu just flat iron steak for 10Ā£.
Sauce dipping at 1Ā£ each. Service charge will be added to your bill automatically . Friendly staff
Sep 03, 2017
Zomato
Sammijoknows
+4.5
So the key here is simplicity. Do very little, but do it very well. An impactful menu of a staple meat with various sides is exactly what you want when you want an injection of meat, without having to mull over the cuts, the sauces, etc ,etc. Order your meat which comes with a salad, top up with some carbs of fries if you should so desire and then experiment with the sides.

There is not much you can write about Flat Iron as its pretty straightforward. With our steak, served medium rare, we had a side of chips, gorgeous creamed spinach and sex on plate that is their aubergine bake with cheese and tomato. Yum. The service is quick and itā€™s really well priced; you are in and out in an hour on occasion. I love it. It is fast food on a luxury tip.

I have been to the one in Shoreditch, but was so hungry that I forgot to take pics. To be fair, on this occasion when I visited the Soho branch, I think I failed miserable again on getting some decent shots. How can I help it, my focus was on devouring this dreamboat as opposed to cueing up the perfect picture. Please forgive me. It may also have something to do with the fact that their Old Fashioneds are dreamy creamy, so I downed a couple of them.

To keep this short and sweet, it ticks every box. Reasonable priced steak, tick. Lush sides, tick. Fab service, tick. Another brand, who we will not name, has popped up outside of London following the Flat Iron format to the letter. They say that flattery is a form of a compliment, but on this occasion, I would have to say it is just laziness to create ones own identity. Anyway, the hardcore Flat Iron crew will quite frankly give that imitator a miss if we are every up North while we wait for Flat Iron to expand outside the M25.
Jul 28, 2017
Zomato
Hungry Jeweller
+4.5
The place to go for unpretentious steak cooked to perfection, at affordable prices to boot. I recommend their horseradish sauce as the perfect accompaniment. Decor is industrial and minimalist. Service is relaxed and polite.

Verdict: Rough diamond
Jul 09, 2017
Zomato
Jenny L
+4
A satisfying meal with tender steak and reasonable price. We beat the lineup by arriving before 6pm on a weekday. Seating is a bit cramped but expected as we are in London. AL had the regular steak and I had one with a better cut but costs a little more.Ā IĀ think I hadĀ the most tender steak in my life at Flat Iron! It blows my mind. Now I wonder how it compares to the Kobe beef in Japan. It's hard to beat in terms of texture. However, I find it's lacking a bit of beef flavor when comparing to Canadian or American steaks. I would still recommend to friends visiting London. Must try!
Jun 15, 2017
Zomato
Karl AbiKaram
+4
Awesome dishes! I have never tasted a steak as good as the one they offer. My only problem was with the place; the chairs are unconfortable especially that I was visiting with elderly people.
Apr 25, 2017
Zomato
Muhammad Nabil Fadhiya
+4
Great steak served at a budget friendly price (compared to other Steak prices in London). You get a free dessert after the end of a meal (I got Salted Caramel Ice Cream sprinkled with Chocolate Shavings)
Apr 17, 2017
Zomato
Avukile Mabombo
+4.5
This is actually forFlat Iron in Denmark street but can't find it on Zomato.
However, best steak I've ever had in Europe, hands down šŸ™ŒšŸ¾ As a South African who absolutely loves his meat, I constantly struggle with the quality of beef in the U.K and Europe in general. This however blew my mind.
Apr 03, 2017
Zomato
AndrƩ
+4.5
One of the best steakhouse in London

Very good and tasty food.

The athmosfere is perfect.

The steak was delicious. Great value for money

With a crafted bear,its a perfect dinner
Mar 21, 2017
Zomato
Victoria
+4.5
Flat iron is the reason that, despite all the available veggies goodies, you simply can't be a vegetarian if you're a Londoner (jk, no offence ;) ). The lack of variety on their menu says it all - they know how to do steaks. And probably just that, but what's there more to ask for?
My friends Sophie's Salad (for just 3,50Ā£) looked insane too, with the blue cheese topping, haven't tried it though.
Once you're in Soho don't miss the chance to get free ice cream as well... Honestly, just imagine - great piece of meat AND ice cream. Heaven on Earth. Actually, heaven in London city.
Mar 14, 2017
Zomato
ET Food Voyage
+3.5
London is no doubt an amazing food hub. Among all those names popping up, the restaurant Flat IronĀ has been highlyĀ featured among the cityā€™s foodie community. Situated in the heart of Central London, Flat Iron rose to peopleā€™s attention by selling decent steak at anĀ affordableĀ price.
May 07, 2017
Zomato
Beatriz Ferraz
+5
Great restaurant! We just love it! The employees are really nice! Strongly recommend! You have to go there to give your name about two hours before the hour you want to eat, but worth it!
Mar 05, 2017
Zomato
Francisca O. S.
+5
Despite the fact that there are millions of photos on instagram, nothing equals going to this place and experience by yourself.
As you can see on the menu, there is only one stake to be served and then you can choose the sides. We ordered all the sauces (my favourite is bernaise) and chips. The steak was amazing, truly amazing... the reason why you can't be a vegetarian (no offense).
The staff is truly nice and funny, singing to songs that were playing on the radio and always with a smile on their face!
Oh....best part: free ice cream. And I won't say anything more as this is something you need to go once in London.
Ps: honestly I thought it would me much more pricey, but it is ok!
Feb 03, 2017
Zomato
Ashreykeys
+4
Went to eat here with a friend recently and the steak was cooked perfectly. The wine I was recommended was a perfect accompaniment and everything was just a feast for the tastebuds. Staff was great and attentive. Will definitely come back.
Jan 30, 2017
Zomato
Jacqueline Sampson
+5
Honestly (apart from not being able to book) you cannot go wrong. Great steak (to London standards, being a South African they're pretty low and Flat Iron is good). You must have chips and spinach- just amazing! Also have the salted mouse a try, it's small so wouldn't hit the spot for a guy but was great for me!
Jan 27, 2017
Zomato
Flo
+5
One of the best steaks I've ever had. Did not dare enough to try the medium rare but it was really good and juicy. Worth the 1.5 hours wait.
Jan 05, 2017
Zomato
Harya Bimo
+4.5
Great steak, fast service, no BS. The long line of hungry people outside during lunch & dinner time is a good testament of the quality. MUST COME when you're in west end area. Simply amazing.
Oct 04, 2016
Zomato
Shray Chawla
+4.5
We went here on a Sunday night and got a table for two immediately.

They have a very limited menu which only has their flatiron steak and some sides. They also had a special of a burger or a premium Wagyu steak.

Their flatiron steak was excellent and comes with a serving of watercress for Ā£10. We had chips for Ā£2.50, but there were several other sides available.

We had their sundae dessert which was excellent for Ā£3.50.

The wine was pleasant and very reasonably priced.

If you want a steak, this is the place to go.
Sep 18, 2016
Zomato
Em
+5
Is Ā£10 for an amazing steak too good to be true? Not at Flat Iron, thatā€™s for sure. They are located in three central locations here in London.Ā Iā€™ve visited the original branch by Oxford Street on numerous occasions. The concept and menu is very simple but contains all you need. There is one steak option for Ā£10, some side options and thatā€™s it, nice and easy. The dyonā€™t take reservations so you most likely have to queue. As with many places, they take your number and you can wonder off until they notify you that your table is ready. With their central locations thereā€™s plenty to do to kill time.
Jan 02, 2017
Zomato
Katarina Zwick
+3.5
OK so I've heard all about Flat Iron and during my London escapades, decided it was time to be wowed.

The service was fantastic, staff were friendly, efficient and didn't hover which was refreshing.

I chose the Flat Iron Steak medium rare of course! This does come with a house salad but today my stomach was grumbling and was in need of filling so I ordered the dripping cooked chips and Sophie's salad in addition to this.

My meal came fairly quickly but I was really disappointed, the portion was very small and the sides were tiny. I mean I ate my steak and entire sides and felt like I could go for an additional burger and chips elsewhere. Having read other reviews seen pictures etc the steak side and quantity looked decent which just goes to show how deceiving pictures can actually be.

The steak itself I found flavourless where I had to add salt to get some extra flavour out of it( which is not what I do at all).

I left without dessert and considering the price I left very disappointed
Aug 18, 2016
Zomato
Young & Foodish
+5
Absolutely top notch stuff at such a reasonable price! Staff were really friendly, explaining all about the menu. The tables were very communal and it was a nice atmosphere (trendy dark). We were served water and free popcorn to share as we sat down. Both my friend and I ordered the flat iron steak with a sauce and greens, and we shared some chips. This was only around Ā£13 each! The steak was so juicy and perfectly cooked with lovely texture and taste. I was already planning on taking my bf and family next time while I was still eating as I couldn't wait to come back!
Aug 16, 2016
Zomato
BĆ¼ke Bicioğlu
+5
My favorite place for steak in London!

If you like a medium-rare piece of steak like I do, and have never been to Flat Iron, just go!

Flat Ironā€™s menu is simple: the only main course is steak. For Ā£10, you can get the house steak with salad and then add sides. The steak is tender and juicy. I recommend aubergine and the cream spinach as sides. Their wine list is also pretty good.

The only bad side: there is always a long wait.

Highly recommended.
Aug 02, 2016
Zomato
ChefJMSibal
+4
I really like their steak and salad. Very affordable at Ā£10. Ive tried the horseradish, bearnaise and peppercorn sauce. I really liked the peppercorn sauce the most because of the pepper kick.. The creamed spinach was just ok for Ā£3. I don't think ill be ordering that again. I do plan to order the cooked chips and salad the next time since their side sale that comes with the steak is very good šŸ˜Š. Oh, and i really enjoyed their free popcorn that is served while ordering and waiting for the food! šŸ‘Œ
Jul 25, 2016
Zomato
GonƧalo Cordeiro
+4
Top-notch price/quality ratio. The steak is succulent and awe-inspiring for a mere tenner (a rarity in London). The sides are very good although the fries (at least mine) were somewhat greasy. Nothing ato worry if you have a low-percentage body fat. If you have a high percentage... Try them as well: as we say in Portuguese (free translation ensues): "they compensate how bad they are for how tasty are." ("Compensam o mal que fazem pelo bem que sabem.")
Jul 16, 2016
Zomato
Ken Mok
+3.5
I came here and ordered New Zealand Wagyu flat iron steak šŸ„ šŸ“ A bit disappointed with my steak as we all ordered medium rare but mine was rare with a lot more 'bloody liquid' clearly to be seen šŸ˜¢ unlike the other medium rare steak being served (the one in the photo) where there wasn't as much bloody liquid but the waiter kept insisting they were all medium rare. I've tried rare, medium rare, medium and medium well done so I can tell there is a big difference šŸ˜‘
Jul 08, 2016
Zomato
Feby Sunarto
+5
Enak banget.... enak bgt, enak bgt. Hehehe sounds lebay, tapi sungguhan enak banget steak nya. Wkt itu pesennya medium well, pas banget, gak terlalu juicy & rasa daging nya bener2 enak bgttt, ukurannya kelihatan kecil tapi kalau makan 1 porsi udah cukup banget, dan kenyang nya pas bukan kenyang yg enek gt.
Salah satu restaurant yang harus di coba kalau ke london! Harga: gak terlalu pricey & kalau ngerasa mahal, ini bener2 worth the price kokkk rasanya ;-)
Recommended food: medium well steak + dripping cooked chips + bƩarnaise sauce (krn saya suk yg creamy2 gt hehehe)
Jun 23, 2016
Zomato
Kingy
+5
Such good value for a brilliant, flavoursome cut of steak that is not fatty at all! The steak is always Ā£10 and then you add on the sides that you want ā€“ we had the dripping cooked chips and the creamed spinach. Be warned ā€“ there is always a queue to get in (yes even on Monday nights!) but you can put your name down and then they text you when there is a table free so at least you can pop to a bar nearby...
Jun 21, 2016
Zomato
Lucy Pinkstone
+4.5
Flat Iron is part of the annoying ā€œno reservationā€ trend that seems to have swept London lately, so I played it safe and visited late on a Monday lunchtime. I love my food but Iā€™m not prepared to queue outside a restaurant on a grey, muggy day for it. Safely seated inside, I was taken through the procedure by one of the waitresses. Their star dish is a flat iron steak, served with salad and a range of sides and sauces. They do now offer specials, such as burgers or other cuts of steak, but itā€™s not a place to visit if youā€™re not into red meat.

Read full review on The Determined Diner: thedetermineddiner.com
Jun 20, 2016
Zomato
YAS
+4
Loved the concept of flat iron, they only have one main meal which is the flat iron steak, great price, little portion but if you order with sides your good.
Apr 11, 2016
Zomato
Santosh Nallapeta
+4.5
Wow a well made steak for Ā£10. It's a steal. Don't expect anything more - just the steak made to order on flat iron and sprinkled with salt.
Mar 29, 2016
Zomato
Phil
+4.5
Good value steak at another single item restaurant. Came here for a quick lunch based on the reviews from Zomato. We weren't disappointed!

Got here at bang on 12, no wait for a table of 4. Friendly staff. The place filled up pretty quickly. It would have been tough 30 mins later to get seating for our group.

Steak is good for the price, medium rare is medium rare which is nice. There are a variety of side. The knife/cleaver is a bit useless. But all chopped up anyways.

The desert is worth going for. Caramel and salt is a new taste for me!

Ā£20 a head for steak, side, sauce, desert, coke, tip. No booze.
Mar 10, 2016
Zomato
THE ZOMATO WARRIOR
+4.5
Yep, the rumours are true: sweet little place to get urself a šŸ” steak for comparatively cheap. First make sure you get the right restaurant (there's 3) - don't end up sprinting thru Soho coz ur gf says ur at the Henrietta St one and she '_just_ got a table at the Beak St one' & you 'need to be here _now_ Tom'. Also get there v early to ensure minimum wait for table, unless you enjoy big hour+ queues in which case yeah go when you like.

The Ā£10 steak is class, peppercorn sauce always a banger, gr8 chips reminiscent of McDonalds pre you've-got-to-be-healthy-now-lads days, quality spinach. Sharing 2 sides plus the splurge of salad is surprisingly bang on the right amount of food to fill u up.

Been some chat about the knives nd they are p cool, like mini meat cleavers. I obvs didn't because I'm an upstanding member of the community but if ur gna nick anything as a souvenir...

All in all one of my best Soho eats of recent tbh šŸ“ˆ
Mar 03, 2016
Zomato
Shacks33
+5
This has been a stand out venue during my stay in London. Really great knowledgable staff, who went through the menu with us as soon as we sat down. The popcorn cooked with beef dripping was an awesome starter. The steak was so tasty and full of flavour. They suggested medium rare but medium was perfect for me (pink in the centre but not bloody). The peppercorn sauce was the best I've ever had too. The fries were crispy on the outside, soft on the inside. We really enjoyed all the food and the atmosphere.
Feb 25, 2016
Zomato
Catarina Moreira Batista
+4.5
Flat Iron is the best quality/price relation I've found in London when eating out. Especially when we're talking steak... This is just amazing!
Only downsides - the wait (and no reservations) and the short menu (which for me is a plus but limits some of the people I can invite to accompany me in a meal here).
Feb 20, 2016
Zomato
Saskyra Rosano
+5
Definitely one of the best steak houses out there, with an unbelievably affordable price of just Ā£10. Flat iron will always have something on their special board but after trying their specials a few times none of them seem to live up to their original flat iron steak, so just stick with the original. Recommended temperature for their steak is medium rare.

Finish off with their salted caramel mousse, they are worth a try for those who need to finish their meal on a sweet note (like me).

Also, they will get extra busy and they do not accept reservations. So I strongly suggest popping up an hour before their busy times eg. 12pm or 5pm.
Feb 16, 2016
Zomato
Flip Teix
+4.5
Meat of this level it was probably the best I've had, super tender, very well cooked! The sides are good but are not at the same level of the meat. The disappointing was that we were waiting for the table more than two hours, but if you are a meat lover it is worth the wait.
Feb 13, 2016
Zomato
Elizabeth Russell
+4
"Make sure you get there early" "The queue could be 3 hours!" I was warned by friends about this much vaunted place. Not being a fan of these increasing number of'no reservation' restaurants but always one for a good piece of steak I was game enough to give it a try.I have had my share of queuing at Bao(which is another review altogether). Having arrived with my twice- not- so- lucky- couldn't-get-a-table-friend, Ā we scored one right away at noon on a Wednesday. Beginner's luck! We were shown to a table in the basement.
It was dimly lit and relatively empty which was a good thing as we would have been literally elbow to elbow if the table next to us were taken. The light fittings were dangerously low and we had to watch our heads! A cup of complimentary popcorn Ā on the table was a nice touch.We nibbled while studying the short and straight forward menu.We opted for the standard flat iron steak with salad for Ā£10.The specials board had onglet steak for Ā£15.We also went for sides of chips,creamed spinach and Ā aubergine with peppercorn and bernaise sauce to accompany. I liked the miniature cleaver in place of the more pedestrian steak knife. After a short wait, our food arrived and we couldn't wait to tuck in.I suspect this is very much due to the Ā all the hype beforehand. The steak was a well cooked medium rare one and Ā very tender but lacked an overall 'beefy' flavour and the bernaise was also a little bland. The creamed spinach was a great way to have our greens. Aubergine was very cheesy and almost a main in itself.Ā 
It was a good piece of well cooked steak overall and great value for the money,which is probably the crowd puller. The cost of sides do add up though. I did enjoy it but truthfully it is not something that warrants a 3 hour wait if that were indeed true.Our bill came up to Ā£36 with no drinks.
Nov 20, 2015
Zomato
Janice Tanumihardja
+4.5
Definitely a must try. The flat iron steak was well seasoned and even when I ordered medium instead of the suggested medium rare, the steak was tender. They precut the steak to thick slices which make it easy yet got cold quicker, but I didn't feel the difference by the time I was done. I also ordered horseradish sauce which was really good on the steak (if you like the strong flavor of horseradish that is). My friend ordered bernaise sauce and it was nice as well. They provide infused water and salted popcorn so it was great. The service was really good as well, it was full but we didn't wait for too long, and the plating and knife piqued my interest. The interior was nice but a bit too dark. If I go to London again I will definitely come here again.
Nov 16, 2015
Zomato
Rukini
+4.5
Great experience at the flat iron the staff was really nice, and organized. The 40 minute wait end up being only 20 and the meat is 100% up to the standars that the restaurant is known by..
Nov 06, 2015
Zomato
Virginia
+4.5
Absolutely stunning! Although the steak may be smaller than you expected, it has good quality. As for the sides, the chips there are not the usual ones we have in fast food restaurants, it has a distinct beef flavour that I can't fully describe. It may be one of the nicest I've ever tried!

For dessert, we had the salt caramel sundae. The chocolate sauce mixed with the sourbon syrup very well, it kinda tasted like rum with toffee
Oct 30, 2015
Zomato
Siobhan De-Alwis
+5
Had a amazing time, the food was Scrumptious, best stake I ever had. Also the cream spinach was to die for and the cocktail were reasonable priced with a lovely atmosphere. Would definitely recommend it to everyone.
Oct 29, 2015
Zomato
Andrea Petersen
+4
When someone first told me about Flat Iron I thought theyā€™d got their facts wrong ā€“ a decent hunk of juicy steak, in London, for a tenner ā€“ surely not?! But they were right, and I was wrong. Alexandra and I popped along to check out this magical place a few weeks agoĀ and were not at all disappointed.
Nov 02, 2015
Zomato
Meli And Jon
+4.5
Flat Iron looks like a rustic, yet modern ā€œhipster-styleā€ lumberjacks tavern it serves aĀ well-cooked classic steak, then get yourself to Flat Iron in Soho. The meal isnā€™t huge, but prices are reasonable considering the quality of the meat. Itā€™s a nice treat for once in a while and at Ā£30 for 2 people its actually good value.
Oct 18, 2015
Zomato
Kiran Kishore
+4
Lovely place with good value steak - only Ā£10 though with a side and sauce you'll end up at Ā£13.50. Still great value for central though, and the popcorn at the start is a nice touch. Service a bit slow towards the end, and make sure to get there early to avoid queues. All in all, tasty meat, GREAT chips, and lovely bearnaise sauce. No place for vegetarians ;)
Oct 13, 2015
Zomato
Captain Coriander
+3.5
Steak for Ā£10 (well, Ā£12.5) - a bargain! The steak itself is on a smaller side, but cooked well. It was cooked in lots of butter though, which overpowers the meat flavour. Really nice drinks - strawberry & basil was amazing. Rose lemonade (from bottle) was also very nice.
Oct 10, 2015
Zomato
Ying Kein Lin
+4
I heard so many good reviews that I was tempted to try out this joint. Simple meal but it seem to work really well......short and concise. The steak was very good and the beer was delicious. Recommend ppl to try this place.
Sep 15, 2015
Zomato
Rustom
+3.5
Popped in for lunch a few days ago as I really fancied a steak. My first tip would be to advise you to go early, otherwise you're guaranteed to end up in a long boring queue and waiting times can be over an hour.

Anyway, on to the food. Both my wife and I chose the signature flat iron steak. We paired them with fresh green beans and Sophie's salad. Drinks - fresh mint lemonade and a cider.

My 1st impression on seeing the steak was that it was a bit on the small side, however it tasted good and had been cooked really well. But then again, you can't grumble when it's a tenner. The sides were good and tasted great.

Drinks - my cider was absolutely lovely, could drink that all day. The fresh mint lemonade was in my opinion a bit of a con, as half the glass is filled with crushed ice - the drink is over in a few sips.

Dessert - we shared the salted caramel mousse, which I must say was totally shit. How they can justify charging Ā£2.50 for an oversized shot glass filled with mousse from a squirty can and dressed with a bit of sea salt is beyond me, but they do. It was so aerated and had no substance or depth to it. And ultimately, this based my decision to rate this place with a 3.5. Had it not been for that, I would probably have given it 4.0.
Sep 13, 2015
Zomato
Jamie Laird
+5
Please come here when you are in London! Your tastebuds will thank you! Everything was amazing from the tender delicious steak to the friendly service! Highly recommended! Get the Wagyu steak!
Sep 03, 2015
Zomato
Oly Green
+4.5
When there's only one item on a restaurant's menu, it's better be good!Ā If you are lucky enough (or have the patience of an elephant) to get inside, you are in for a treat. The staff is lovely and helpful, and they will text you as soon as there's an available spot. That way you can roam around and waste some money at the near by shops, instead of standing outside with a hungry and hopeful look.Ā The interior is very cosy, which is a nice way to say that you will most likely than not have to share a table with some strangers, a point that I wouldn't particularly mind, if the stools were not the most uncomfortable stools I ever had the displeasure to sit on. Ā As a girl who loves her steak, I have to also love the bum that comes with loving steak, a bum that the stools at Flat Iron just could not accommodate comfortably. To our luck the one small table for two, with real chairs, that is hidden in a tiny nook became available shortly after our arrival, and the very sympathetic waitress (girls with big bums unite!) who could obviously feel my pain, moved us there.Ā From that point on it was a great experience. I've ordered flat iron steak, that came perfectly medium rare, soft and very juicy, with eggplant Parmesan side that was small but delicious. The menus hanging on the walls, a touch of quirky detailed decore and the little meat cleaver that is served instead of a knife, add some fun to an already good meal. Best value for money that a carnivore can get!
Sep 03, 2015
Zomato
Sean
+4.5
I visited Flat Iron with my brother for a quick dinner recently and was impressed with the quality at such a reasonable price.

I enjoyed the Aussie chuck which was the special that night. I do think it was much better than the house steak. It's a cool vibe inside with 3 floors of tables, loud music and a great buzz.

We did have to wait 1 hour for our table on a Thursday night but there are plenty of pubs around!
Ā Not forgetting the funky little butchers cleaver you get for the steak!
Sep 01, 2015
Zomato
Triska
+4
Cosy steakhouse. There's not much choice, but the stuff on the menu is excellent. The flat iron steak is juicy, full of flavour and great in size. Limited seating, so you may end up sitting with fellow diners on the same table. Highly recommend a visit.
Aug 19, 2015
Zomato
Nilufer
+3.5
You can't make a reservation for this restaurant. Because of this you have to wait for a while, nearly 30-40 minutes. And the menu is so basic that the flat steak is only main course. You should say only how it is cooked. You can enrich your meal by ordering some sauces and side dishes. The taste level is higher than standard. The bad things in this restaurant; inattentive staff and noisy ambiance. Also the tables are so close the eachother. šŸ’ Rezervasyon imkanı olmadığından gittiğinizde ortalama 30 -40 dk sıra beklemek durumunda kalıyorsunuz! MenĆ¼ ise son derece yalın, ana yemek olarak flat steak var ve size sadece pişme derecesini Sƶylemek kalıyor. Yanında soslar ve bazı atıştırmalıklarla zenginleştirbilirsiniz. Lezzet seviyesi ortalamanın Ć¼stĆ¼nde. KƶtĆ¼ yanı ise yoğun talep nedeniyle ƶzverisiz personel ve GĆ¼rĆ¼ltĆ¼lĆ¼ bir iƧ. mekan. Masalar birbirine Ƨok yakın.
Aug 16, 2015
Zomato
Mike Li
+4.5
Awesome steak for the price. Next time I've got to try one of their specials. Plenty of other places to go to nearby whilst waiting for a table. (It's first come first serve, no prebookings. But they'll text you when a table is ready)
Jul 04, 2015
Zomato
Carolina Monck
+4.5
Absolutely gorgeous steak cooked to perfection at medium rare, practically melted in the mouth, not to mention the best chips I've had in a very long time- they have a particular distinctive taste that is different to any other on the market at the moment and makes them very noticeably good. Very nice and authentic peppercorn sauce as well that perfectly complimented the steak.
On a slightly negative note my boyfriend's steak was really quite small ( even for there standards) and I ended up having to give him some of mine! The tightly squeezed seating also makes it slightly less relaxed with about 5 inches between you and the next person..
Overall though the service was great and the flavours of the food were amazing, not to mention for a good price!
Jun 23, 2015
Zomato
Matt101
+4.5
It started as a pop up and here we are now


WOW - this place is sensational and all importantly SIMPLE

Menu is small just 2 steaks and 1 burger, it's not about size it's about quality and quality is what makes flat iron head and shoulders above the rest

The steak is cooked perfectly and to my liking and the staff are keen and attentive but not over bearing would highly recommend the only reason it didn't get 5* is the drinks menu is a little limited

But that just me being a fuss, maybe I should grow up haha

Give this place a shout !!! You will not regret it they are all great
Jun 07, 2015
Zomato
Bill Cain
+4
So it's Easter Monday and we're on the way to The Smoking Goat which ends up being shut but we actually meet the Chef / Owner out front and he recommended Flat Iron. It was on our list anyway and right here so brilliant!

Hesitated a moment too long and missed the 1 special Chateau cut available for 2. Probably for the best anyway as the steak was plenty. The sides were definitely not for sharing. The creamed spinach was definitely better than the market green's.

Desert was a caramel salty goodness in a champagne flute. Again not a sharing size but for the price honestly what do you expect?
Apr 18, 2015
Zomato
Food And Drinks Noob
+4.5
I tried both the Ā£10 flat iron steak and the daily special, Wagyu beef from New Zealand at Ā£18 sounded like a real bargain.
Mar 29, 2015
Zomato
Pheebs
+4.5
Value for $, decent steak with superb service. Came here after reading the reviews and was definitely not disappointed! simple menue - either the flat iron cut of steak or the burger version for only 10 gbp and a range of sides (we got the chips and the aubergine with parmesan, tomato and basil). Although small menu, they do it very well - great produce they serve. This place probably relies on high table turnover and although we had to wait an hour for our table (no bookings policy), they serve a well considered and reasonably priced cocktail-beers-wine list. we didn't feel rushed at all and the staff were really nice -- came to replace the side dish for the diners next to us when they accidentally dropped the pepper grinder onto it. cheap feed (44 gbp incl. drinks for 2) but really satisfying -- highly recommended!
Aug 12, 2014
Zomato
Han
+4.5
Great value. Limited menu but they do the steak well. Staff very welcoming. Better quality and value than many steak places these days.
Apr 23, 2013
Zomato
Little One
+4.5
If you like steak . . .. Decor is what you'd expect, sharing tables where you can be slotted in as no booking available - so you just have to take a chance you can get in . . . but is it worth it? Yes, yes & yes (unless you don't like steak of course!).

THE simplest of menu's - choice of flat iron steak or the daily special cut - and a selection of sides . . . all 3 of our steaks were cooked to taste; and maybe the second bottle of wine wasn't needed (as it was lunch) but the surroundings were so chilled we didn't want to leave.

Will most certainly be going again . . . and try and leave some room for dessert next time.
Feb 02, 2013
Zomato
Maybe It's Because
+4.5
Most of you have probably heard of Flat Iron, in fact theyā€™ve been making such an impression that they now have a second restaurant. However, if you havenā€™t, all you need to know is that this place does a pretty mean steak. In a market where steak restaurants have saturated the field; Gaucho, Hawksmoor,and Roxie Steakhouse to name only but a fewā€¦itā€™s pretty difficult to find one with character, decent prices, and incredible food.
Oct 22, 2014
Zomato
Diary Of A Saucepot
+4.5
I'm probably a bit late to jump on the band wagon here but, I've been toĀ  Flat Iron ! I have attempted to go toĀ  Flat Iron Ā  before now, however it is one of these no reservations places that seem to take several attempts to actually get the chance to eat in. This time however we had a plan. A friend who works nearby went straight round to put our names on the list to await a call when there was a table free. The rest of us made our way over to Soho and we all enjoyed a nice drink over the road while we waited and got a seat just after 7pm. We were seated upstairs which is a small dining room with mostly bench seating, so be prepared to take a pew next to strangers. There are few separate tables at the back but presumably with the no booking policy you wouldn't be able to secure one of these except by chance. The decor is rustic and basic with bare brick walls but there's definitely a homely comforting vibe about the place. If steak isn't your thing, don't bother going toĀ  Flat Iron ,
Apr 24, 2014
Zomato
Lani
+4.5
The food was so delicious I completely forgot to take any photographs ā€“ but the house steak, at only 10 quid a slab, was perfectly cooked and seasoned. We piled up on the sides, creamed spinach, aubergine (eggplant) and parmesan, fries, and house greens.
Mar 26, 2014
Zomato
Kojo London
+4
Waiters excluded, the decor set that atmosphere as well with the suspended headlights and the canteen-like tables with stools. There was even a small cleaver (instead of a knife) on the table which added a nice distinctive touch to the dining experience although I didn't really use it.
Dec 25, 2013
Zomato
London's Latest
+4.5
Despite having only been open for two months, Flat Iron Steak is already gathering quite a following. After starting out as a small pop-up restaurant in Shoreditch, Flat Iron now finds itself firmly located on Beak St, right in the heart of London. Ā  Ā  Ā  Ā  Ā  Ā  Ā  Ā  Ā  The interior is laid back and basic, yet still has a certain charm. There is the standard exposed brick work, along with authentic wooden communal seating. Yet the real winner here is the food. Most importantly, the opportunity to have a great steak for only a tenner! The option of the Wagyu special (Ā£20) is also available and well worth the extra cash. Yet this is not really necessary. The standard Flat Iron steak was succulent, perfectly cooked to order and full of flavour. The portion isnā€™t huge, but just enough. It even comes with a small side salad, cutely presented in a little glass tumbler. Ā  Ā  Ā  Ā  The menu is pretty simple, with there only being one main optionā€¦Steak. There were
Jul 26, 2013
Zomato
Bub Chinpilas
+4.5
Flat Iron is really impressive, quality meat and quality sides is a must for all meat lovers! Donā€™t forget to order wine on the side..
Jun 27, 2013
Zomato
Nomface
+4.5
People who work around Soho are spoilt for choice when it comes to lunch and dinner time. Ā Taking advantage of working in Soho I noticed Flat Iron. A small steak joint selling flat iron steak as the name would suggest. Ā We strolled down one lunchtime and decided to indulge. Ā On arrival we were presented with a mug of popcorn. Ā The cutlery also resembled a mini meat cleaver which was a bit quirky. The menu consists of flat iron steak and a special which was beef brisket on that particular day. Ā Set on the steak before visiting it was advised to have it served medium rare which is how I usually prefer it anyway. Ā A range of sauces were available and I decided on the peppercorn sauce. Ā The steak was served on a stone slab and certainly looked inpressive, juicy and pink as it should be. Ā The steak certainly lived up to the taste test, wonderfully seasoned and tender. Ā I dread the usual lunchtime sandwich after having this. Being a lunchtime treat we shared a portion of chips. Ā Whilst the s
Aug 24, 2013
Zomato
Little Brown Book
+4.5
Push open the double doors into this meaty haven. The makers of Flat Iron have clearly taken time to ensure everything is just right; be it the butchers aprons hanging by the entrance,Ā miniatureĀ meat cleavers at every place, the mug of popcorn as soon as you sit down or simply the most wonderful steak I have had in ages. There is no need to panic when looking at the menu, you can choose from steak or steak. It is deliciously simple and has made its own contribution to saving the rainforest, hanging on the wall above the tables for all to see. Set over three floors and seating around 60, this perfect little establishment is casual, warm and welcoming (the knives on the wall are for decorative purposes of course)! Exposed brickwork and glowing lights set a scene of simple satisfaction.Ā  We arrived for a bit of a late lunch so the salty popcorn was perfect to keep our hunger at bay before the main show! Bonus points because we weren't full before the steak arrived; a seri
Mar 29, 2013
Zomato
Wingz
+4.5
Another pop-up gone permanent - this time from Shoreditch to Soho. In short, it's great steak for a tenner, need I say more?
Jun 18, 2013
Zomato
The Perfect Trough
+4.5
The steak is cooked exactly to order; yes it does require a little more jaw work than a boring fillet but you are rewarded with a richness of flavour through a good amount of juicy marbled fat. Itā€™s decent. Very decent. And itā€™s ten pounds.
Jan 07, 2013
Zomato
TastyChomps.com Orlando Food
+4.5
Whatā€™s notable about Flat Iron steakhouse, run by Chef Charlie Carroll, is that it is one of the few, if only, London restaurants that provide expertly cooked, mouth-watering, grass-fed Flat Iron steak with house salad for just Ā£10. No wonder they take no reservations.
May 05, 2014
Zomato
ALPO
+4
This restaurant was rated very highly in several reviews, and that prompted me to try it out. We went there on a weekday evening, and we found there was a crowd milling about the door. After nudging my way through I encounter one of the staff with a clipboard writing down names which spilled over to the next page.Ā 

Without further delay I asked him about the availability of table for two, and was informed that the wait would be 1.5-2 hours !?!??!!!?? after getting on the list we moved off to a watering hole nearby. Luckily there were several excellent options nearby, and we settled in for a drink. We were called after about an hour or so, and informed that our table was ready.

The place was tiny, and seating was on 6 seater wooden picnic tables, and necessarily across from each other. No chairs, but rather round stools which were firmly attached to the table. We were allotted a space in the middle of a six seater with other couples on either side of us.Ā 

In this cozy atmosphere, we ordered our Flatiron steaks with Bernaise and Chips, accompanied by a carafe of house red.

If I list what stands out in my mind when I think of Flatiron - Long waiting time, polite but hurried service, cramped seating arrangements, limited menu choices, and exceptionally good flatiron steak!

Not what you would call a classy place, but great eats!
Feb 27, 2015
Zomato
Gaby
+4.5
A very delicious steak that you will definetly enjoy in London ! Try its steak with their favourite cream spinach , a delicious combination of dish
Jan 25, 2015
Zomato
Sami Ismat
+3.5
Good value for steak the portions of side dishes are small and the fries are not good. The steak is defiantly worth it though. Tender meat, I order medium rare which was cooked properly.
Jan 23, 2015
Zomato
Pui-yee
+4.5
Went for lunch for 2 plus sleeping baby in buggy. First look of how small and narrow this place is we thought we'd have to find an alternative but the staff were so accommodating. We signed up for a table on their on line queue which sends you a text when your table is ready. They ended seating us in an alcove at the back, luckily our buggy just fit. Food was great for price, decor and cutlery was fun and staff lovely to hungry parents. Don't think they have baby changing but they do have a large disabled toilet on ground floor. Highly recommended.
Jan 18, 2015
Zomato
LuĆ­s Cabral
+3.5
Good service, nice decoration and atmosphere.
Food was ok but waiting for 2h to get a table was definitely not worth it. Price is reasonable though. Overrated
Jan 11, 2015
Zomato
Eman Azzam
+4.5
Soho is such an amazing place and a foodie's paradise. I was searching for some proper steakhouses around London via Zomato and came across this. I saw their menu online and thought maybe there was something more to it once I get to the restaurant. It wasn't hard to find. I got off Oxford Circus and walked past Hamley's, took a left at the second signal, and walked down a bit more. It's right next to a Korean restaurant.

The place was very warm and felt nice and cozy after the walk in the 1'C weather outside - so gloomy! We were greeted nicely by the server and I loved how he tried to seat us as soon as he could without us having to even use the buzzer. It was quite narrow but high, in a sense where they have a basement for a bar, a seating area on the ground floor and some more upstairs. The interiors were rustic and had some butcher's knives hanging on the wall as a decor. It was quite packed so they had to seat a party of four right next to us - the idea was that you'd have to share the long wooden table with other people during peak hours.

The menu was just about what I read online, which I liked, and was simply hung on the wall, so they only give you the drinks menu. They really have confidence in sticking to serving one thing - flat iron steak. They suggest medium rare for the doneness of the meat, but we decided to go medium. We also had a side order of dripping cooked chips, peppercorn sauce, and Fred's sauce. The steaks came with a side of house leaf salad anyway, so one order of chips was more than enough. They serve you salted popcorn in a cup, with comps from the resto, and a jug of water, too. The orders didn't take all that long, and I thought I saw the most beautiful steak ever. It was beautifully cut and you could tell that it was well rested, as there was none of that juice running around your plate. The plating was very simple, yet rustic. The steak was tender and had that beautiful slight smokey taste to it. It's not your typical steak which you have and just feel like passing out afterwards. This made you feel light and full at the same time, it was balanced. The peppercorn sauce was a bit creamy and had just a tad bit of a hint of sweetness alongside the natural peppery taste, while Fred's sauce, a spicier tomato-based sauce, seemed to have a hint of wasabi in it - it gives you that kick in the nose! The chips were crunchy and not soggy at all - beautifully seasoned. Overall, it was a very pleasant experience. Rustic, yet funky. Loved the whole idea of it. Loved the food and the service. Would definitely recommend this place to steak lovers! Don't leave Soho without trying this place!

PS: I'm not very well with photos, so the ones I've attached are just taken in random angles and have not been edited.
Dec 28, 2014
Zomato
Anh M
+4.5
Flat iron ā€“ what can I say? Superb steak and salad for only Ā£10! Free popcorns once you enter? Yes please! Overall excellent value for money!

To avoid the queues, I ventured to Flat Iron for lunch (12:15pm) instead of dinner. When I arrived the place was fairly quiet with plenty of tables to choose from. However, by 12:45pm a queue had already formed to dine here!

The steak was juicy and tender ā€“ definitely worth the revisit. Initially the size of the steak was a concern for me (I eat A LOT), however combined with the side dishes, I left Flat Iron full grinning like a Cheshire cat.

My only concern for my next visit is the seating space. As I arrived fairly early on this occasion meant that there was plenty of room with no one sitting beside me. However, I have walked pass Flat Iron many times and seen diners squashed together on the communal dining tables/benches like packed sardines in a tin. Nonetheless, it's a small sacrifice in return for mouth-watering steak!
Dec 20, 2014
Zomato
Nico Dharmaputra
+4
Good place to eat with a good standard of meat. Simplicity! Queue might take sometimes, recommend to eat during afternoon time to avoid the crowd.
Dec 14, 2014
Zomato
Thorne Addyman
+4.5
The Flat Iron cut is an under-rated piece of meat. Nonetheless, it is a terrific tasting muscle from the shoulder of a cow. I worked at Jamie Oliverā€™s BBQ restaurant, Barbecoa, and was regularly examined on beef cuts. I am familiar with the basic anatomy of the cow. Only recently has the Flat Iron cut taken the restaurant and beef industry by storm. Mainly because of its affordable price and juicy tenderness. My buddy recommended I visit Flat Iron on the simple persuading factors that it was incredibly cheap and served ground breaking meat. Well I was ready to give it a swirl the next evening.

Two Flat Iron restaurants in London: The mother is on Beak Street, a side road off Regents Street. And the newer established sister on Denmark Street, also Soho. Simplicity is what they are about. Check out their website. Youā€™ll find is two addresses, a snap of their mouth-watering steak and ā€˜No Reservationsā€™ boldly stated. I turned up early and was confronted with an hour wait. I could deal with an hour. An excuse to try out their slightly claustrophobic underground bar. Front of house staff were charming and enthusiastic. Coincidentally, my boss followed me through the door, excited to see me and excited about the quality of the Flat Iron Steak. ā€˜What a surprise to see you Thorne, this is my fourth trip ā€“ youā€™ll love it.ā€ And love it I did!

The industrial styled chic interior, decorated with meat related articles: cleavers and aprons, set the mood for a meat lovers paradise. If you enjoy quiet and spacious dining, donā€™t even bother. Flat Iron is popular and swift paced. Our waitress was enthusiastic. We were greeted by a mug of popcorn, refilled when demolished ā€“ popcorn isnā€™t just for the cinema. Their sparse menu located on the wall with ONE CHOICE: Flat Iron Steak @ Ā£10, makes choosing simple. Wagu special was available, but no, I was here to eat the name my friend. We ordered a couple of sides: fries and aubergine bake @ Ā£2 and peppercorn sauce @ Ā£1. My medium rare steak was full of flavour, perfectly seasoned and remained juicy and tender throughout. A mini cleaver was provided as a steak knife. Theatrical, effective and added a gimmicky but winning touch. Iā€™ve paid three times the amount for steak of this quality. Super value for money and super tasty food!

Flat Iron impressed me. Young enthusiastic service, the location, value for money ā€“ you cannot beat, and up most, the juicy Lucy meat. My last word is simplicity, true to what makes it a fantastic choice. Less is more.
Dec 07, 2014
Zomato
Fresh And Fearless
+5
This is probably one of the best steak places I have ever been to. The steak is so tend and succulent, it keeps you coming back for more. The ambiance and atmosphere is next to no other, as there is a dark overcast with dim lighting to give it that calming touch. The service was fantastic and the food was definitely value for money. The small meat cleavers instead of knives topped off the whole experience. I would recommend anyone to go and I will definitely be returning!
Nov 12, 2014
Zomato
Ivy Anderson
+4
The food here is extremely tasty but the portions are tiny , not enough to fill you up , so you tend to leave hungry . The food is expensive too . considering the servings were that small . Will not go back again unless price are slashed . Wouldn't recommend to anyone either .
Aug 15, 2014
Zomato
Mohammad Davidson
+4.5
If you are not really a steak person then this place would be of no interest to you. I was very impressed by the decor and found it quite exquisite and fancy. The ambiance is amazing and the staff is well coordinated and cooperative. They have a great selection of steaks and trust me when I say this that the steaks that they serve and freshly made and possess an authentic taste. A must visit and surely worth it.
Aug 12, 2014
Zomato
Thomas Gibson
+4.5
This place has a very simple and understated decor, yet it is quite stylish and conducive with the vibe that they have created for themselves. I was served complimentary popcorn as soon as I was seated, and I ordered the burger on recommendation of the waitress. I actually liked it a lot, and would be returning for another. It was a nice change from my usual servings of a steak dinner.
Aug 28, 2014
Zomato
Ā EllaĀ  Ashton
+4.5
The restaurant offers great food, superbly seasoned and mouth watering that I wish to go again right away. the portion may seem small but along with the sides, It is good enough for one person. the service is prompt. the prices are also reasonable. The steak was perfectly marinated and very impressive.
Aug 25, 2014
Zomato
Hollie Powell
+4.5
I guess there are enough reviews about this place, and mine comes a bit late, but I have visited this place and loved it. I have tried to get to this restaurant for a long time, but they do not take reservations here, and it takes many endeavours to actually get seated. We had to build an elaborate plan with a friend who works nearby to get in.
Aug 28, 2014
Zomato
Ā FinnĀ  Atkins
+4.5
This is a lovely steak place , with some amazing food available for very affordable prices . The grass-fed flat iron steak with house salad was exquisite , the meat so soft and succulent , ans cooked to perfection. The place doesn't take pre bookings , and that is the only sad part .
Sep 24, 2014
Zomato
Ewan Hancock
+4.5
This place offers the best options from far east and every place around the world.
With all dishes from around the world, this place is the best in its league. I would definitely recommend this place for you will surely have a pleasurable evening! The service is also decent enough.
Aug 05, 2014
Zomato
Katie Mason
+4.5
Visited this place after reading positive reviews and was certainly not disappointed.The menu is nothing over the top, though food is delicious. Ordered a steak and on sides, chips, aubergine, tomato and basil. The food was delighting. The cocktails are priced reasonably. Staff does not rush you. Only downside, the table turnover is high and there is no advance booking policy.
Sep 04, 2014
Zomato
Matthew Jordan
+4
It was a mind blowing experience here. We ordered only 1 main dish i.e. steak and it was worth the money. You can also pick up different sides and sauces according to your choices. We ordered Steaks with Horseradish Sauce and Fred's Sauce, and they were terrific to taste. It's value for money too.
Sep 26, 2014
Zomato
Ā JoshĀ  Sykes
+4
We had visited way too many mediocre bars, and had too much of overpriced food before we found this amazing place. It is very quaint and cozy, and this place is always full, regardless of the time. However, it is possible to wait outside at the bar and there would always be some amazing offers available. The steak was perfectly prepared, and the fries were ingenious. They tasted so fresh and amazing. I highly recommend this place.
Sep 13, 2014
Zomato
Sean Alexander
+4
To begin with, the place is always crowded and welcomes you with a long queue but will definitely be worth it! Coming to the food we ordered, the steak was tender and done medium rare, very delicious! Also ordered, creamed spinach which was just fine. The place is small but charming and is a value for money!
Aug 22, 2014
Zomato
Callum Lane
+5
This place is a delight. The perfect combination of good food and value for money. coming to our orders, we had, Steak which was immensely well cooked and delicious. The flavours and ingredients are well blended, there is no need for sauce. Red wine was pleasing. Service is amicable and ambience stylish! Do visit!
Aug 09, 2014
Zomato
Ā PoppyĀ  Morley
+4
In a nutshell, this was an amazing experience. The steak was not pricey at all, and it tasted exceptionally amazing. The menu is very conducive to choice, it is not overwhelming at all. They also gave us free popcorn to munch on as we waited for our food. The cutlery is beautiful, and the attention to detail is appreciable. The only downside was that wine was served in tumblers, which spoils the look.
Sep 01, 2014
Zomato
Anna Adams
+4
This place does not get too crowded but the waiting area is a funky bar in the basement which makes for a great option after the meal too.
The menu is limited to only one main course which is reasonably priced and has a few great sides on offer too.Their famous and only Iron stake is simply incredible ,one of its kind and my regular order.
But this place is not that ideal for an intimate date as the small interiors make the place really cramped.
However, i do suggest visiting this place for its brilliant food!
Sep 15, 2014
Zomato
Ā EliĀ  Pratt
+4
Visit the restaurant if you wish to eat just steak because the restaurant does not offer anything else. the option of side orders is also very limited to the very basic fries and salad. The menu may be limited but the food is delectable. the service is swift. The staff is unpretentious and genuinely nice. So kudos to the effort!
Sep 27, 2014
Zomato
Louis Parry
+4
If you enjoy your steaks then this definitely is the right place for you to visit. My experience has been a pleasant one on both the occasions. What draws you towards this place is the sheer simplicity of the menu. You can enjoy a steak with sauces that enhance its flavour. Sometimes there are special varieties of steak that are offered. Occasionally you might see a burger too in the menu. The cooking team needs to see that steak is hot when it is served. I believe this was one area that they can be improved. A one time visit for all you steak lovers out there!
Aug 28, 2014
Zomato
Niamh Knight
+4
We went to this place on two occasions and enjoyed ourselves thoroughly during both our visits. The menu is quite simple and you would find something that you will love. However, this place is for people who like steak, others should probably give it a miss. The steaks are served in a very innovative manner but they are quite cool when brought forth. The fries were quite good as well and the sauce didn't disappoint either. Definitely recommended, except that they should make the steaks afresh.
Sep 13, 2014
Zomato
Gayatri Anand
+4
I was here a couple of weeks ago and had to wait for a long time before we finally got a table. The place is 3 floors big and also offer a bar downstairs. I asked for the chef's special and was suggested to try their Flat iron, which is a steaks dish which was medium rare and was cooked perfectly. The presentation of the food was jaw-dropping and it tasted really amazing. Also, the place is very reasonably priced and I would love to visit this place again very soon.
Aug 03, 2014
Zomato
Aaron Frost
+5
I had a great time here. They serve you with popcorn which are made up of beef drippings as a pre-meal snack. They are very delicious and a great pre-meal snack. They serve you with very delicious and fine Wagyu steak in the meal, which is perfectly sliced through butter and it tastes very good.
Aug 07, 2014
Zomato
Ben Atkinson
+4
A steak for ten quid is not to be passed on lightly. I picture vegetarians staring into their watery bowls of soup and seriously reconsidering their lifestyle choice after learning about Flatiron.

I couldnā€™t believe how quickly we got seated ā€“ itā€™s really worth bombing straight from work cos they were queuing out the door by the time we left. Thereā€™s only room for about 20-30 people so donā€™t try turning up with more than a couple of you. Actually who am I to dictate ā€“ go on, try it.

You canā€™t beat the brilliant simplicity of the menu. One choice of main, a few sides and a handful of sauces. Perfect for those of us who either canā€™t decide which of the 50 choices we want or who decisively want THE LOT (hello), resorting to the frantic menu-scanning-before-panic-ordering-when-waiter-arrives routine. Itā€™s not a pretty sight.

There were a couple of specials available, a brisket cut and a rib eye to share, but we stuck to the classic flatirons. V got hers with a peppercorn sauce whilst I opted for Fredā€™s sauce ā€“ basically the contents of a Bloody Mary without the hair-of-the-dog booze.

Sorry Iā€™ll get to the point: the steak tastes great. For a cheaper cut of meat itā€™s really tender and full of flavour, and despite being a bit on the dinky side you cant help but be happy for the price. It comes very nicely presented on an individual chopping board carved into slices though so at least it looks a bit bigger. Plus as a bonus youā€™re given a mini cleaver instead of a steak knife to chop up your meat. Spend literally minutes entertaining yourself pretending to be an oversized Sweeney Todd as your other half looks on in pure disdain.

Dripping cooked chips were perfectly crunchy and salty although I was gutted we had only ordered one to share. The sides are definite one person portions; frankly thereā€™s only so many times you can distract someoneā€™s attention before they twig that youā€™re after your chip quota.

The broccoli (ā€˜market greensā€™) didnā€™t do much to alleviate the situation ā€“ boiled and bunged in a bowl, the florets didnā€™t taste of much. Also not sure why they bother with the microscopic house salad, itā€™s barely worth forking it out of the cup. You do get free popcorn while youā€™re waiting though so swings and roundabouts.

Flatiron feels classy without even trying. The staff are friendly without crossing into childrenā€™s tv presenter mode, the food uncomplicated and well cooked. And Iā€™ve not established who this Fred is yet but his sauce is smashing. Definitely worth a visit ā€“ do it for the vegetarians.
Nov 02, 2014
Zomato
Grace Kit
+4
Had been here once before. Went down to have a cocktail while we were waiting and it was yummy and reasonably priced for London. Got put on the table and was sitting very close the Ā people next to us so that was definitely a downside of the place.

Steak was medium rare my favourite and the bĆ©arnaise sauce was amazing. Chips were cooked to perfection. Salad dressing was lovely. Ā The popcorn to start was a great touch and I like how we got tap water as soon as we sat down. Our caramel chocolate brownie dessert was nice, waitress said to put a little bit of salt on it which was surprisingly goof!

Great staff quick service, recommended restaurant.
Oct 28, 2014
Zomato
Ana Pombo
+4.5
Ambiance: As you can see in the pictures, the setting is very simple and rustic. Gives a Ā very cool and relaxed vibe.Ā 

Service: The service was great, no complaints in this department. They were friendly, explained the menu well, and were very attentive throughout the meal.Ā 

Food: I originally went for their burgers, as I had heard they were amazing, though when I get there I find out that they don't have burgers everyday, it depends on what meat they were able to get that day. As disappointing as that was, it intrigued me because it ensured that their meat is as fresh as they come. They also have their special meats of the day, and thats what I had ordered from. I ordered the rump and it was delicious, you could cut through it so easily, and had such amazing flavour. Not to mention was served on the coolest wooden cutting board with the best knife ever (you'll see what I mean when you go). We also ordered the market's fresh veggies, that day it happened to be asparagus, which accompanied the meat well and made me leave feeling healthier than I would have otherwise (especially because I hadn't mentioned we ordered fries too of course). They also Ā have a variety of sauces to go with the meat, I personally recommend the peppercorn one, not the best peppercorn I've had in my life, but still very tasty.Ā 

Value: For the quality and freshness of the food, the price tag is very low. So I was very pleased with the value that they offer.Ā 

Would I go back?: Definitely, especially on a day that they have burgers. The meat was delicious, and the ambiance was very cool.
Oct 28, 2014
Zomato
Duarte Harris
+4.5
The only bad thing is that the restaurant is a bit loud. The steak is great, the service is impeccable, while the drinks downstairs are nice.
Oct 18, 2014
Zomato
Steph Chan
+4.5
I arrived early to avoid queues on a rainy Monday afternoon with high expectations as Flat Iron's reputation is pretty high. And...it had not fail me!!

I walked straight through to the inner corner of the restaurant, there were stylish decorations on the wall with good privacy for two. Staff was friendly and helpful.

I ordered the classic flat iron steak with the BĆ©arnaise sauce, cooked Medium rare. It was tender, juicy and the quality of the steak is high given it only costs a tenner! Absolute bargain! The sauce was creamy, not too buttery and i prefer it to the Peppercorn sauce. The size of the steak is just right for me, perhaps slightly too small for an average fellow or maybe its just i eat too much?!

Chips and the creamed spinach is a must to compliment the steak. The creamed spinach was delicious but the chips were pretty average as it got soggy quite soon during the meal.

Overall speaking I would definitely recommend Flat Iron in terms of the food and the price. Go on weekdays to avoid tedious queues!!
Oct 17, 2014
Zomato
Eat, Play, Live
+4
Flat Iron is as simple as it gets in terms of their unique selling point: one choice, one price and only a couple of accompanying side dishes. Nestled deep in the heart of Soho, the queue snakes along the street with scores of impatient customers dying to try the increasingly renowned Flat Iron steak.

To avoid the wrath of a seemingly smiley but actually ferocious waitress, arrive early and with 'all your party present'. Latecomers, or those whose 'party is not complete' will be led down into the belly of this cosy institution, where a range of slightly whacky drinks are on offer.

Your fate is in complete control of a rather ugly little contraption with remarkable similarity to an electronic ladybird.

You'll be chatting away, minding your own business and all of a sudden it rears its ugly head and tells you its time to head upstairs, out of purgatory and into... Will I'll let you decide for yourselves.

As is very fashionable this days you sit on tables with fellow diners. Call me old fashioned but being forced to others' inane conversations, be it how Darren got wasted last night or how wonderful New York is at this time of year, darrrling, does make me nostalgic for the days that 'trendy, new London eatery' was not entirely synonymous was 'let's shove everyone together and create an intimate, urban experience'.
Rant over.

You are left to peruse the menu at leisure, although you might have guessed it doesn't take that long and a little salted popcorn goes down a treat.

The waiter will ask you just two questions: rare, medium or well done? and any sides with that?Ā 

The creamed spinach is to die for. The steak is seasoned perfectly with flakes of salt and incredibly tender. Wine is served in tumblers and everything else on boards or in ceramic dishes.Ā Together with the exposed brickwork, this place screams urban chic.

The portion sizes aren't huge so if you're hungry make sure to get a few sides. It's still a very good meal for Ā£15 or Ā£20 with wine.

My review of Flat Iron originally appeared on eatplaylivewithme.com
Oct 08, 2014
Zomato
Jessie Teng
+4
Simply Awesome!

No frills if you like your steak without sauce or sides

Worth the wait although it's not that cheap. Worth the Ā£10 if you don't get sides and wine.
Oct 06, 2014
Zomato
Janet Wong
+4.5
Flat Iron is the go to for easy quick yummy steak without breaking the bank. The menu is simple, the sides are delicious. If you tend to eat a lot then maybe you need two portions but this is just perfect for me and the bf if we feel like having something substantial but in a very relaxed and cool environment. Try it sometime!
Sep 25, 2014
Zomato
Arpan Peter
+3.5
Nice cozy place,good service,great staff and not too heavy on the pocket either but the steaks aren't the most mindblowing in the world. If you do go their chips in the spinach dip is a must.
Sep 04, 2014
Zomato
Morsel Wombat
+4.5
In a nutshell: Good steak thatdoesnā€™t cost too much. Actually, very good steak, as well as decent wine andfriendly serviceAt Flat Iron, apparently a goodrule of thumb if you want to get a table without too much waiting on a weekdayevening is to arrive before 7pm (if itā€™s between Monday and Thursday), andbefore 6pm on a Friday.With bare brickwork and longtables with little fixed stools, thereā€™s a casually distressed, urban feel tothe place, mixed with a no-nonsense (but still quite stylish) functionality. Assoon as youā€™ve been seated, you know youā€™re there to eat good food.Obviously the Flat Iron steak isthe way forward. The steak (I had medium rare) looked lovely ā€“ pre-sliced andpink ā€“ and it tasted even better than it looked. Juicy and filled with flavour,itā€™d been rubbed with a salt (possibly celeryā€¦.) which added depth to thealmost sweet, meaty flavour. Just delicious. Really delicious. No sauce needed.The creamed spinach was very creamy, but not too rich. Excellent chips too - crispyon the outside and just fluffy enough on the inside.The standard and renowned puddingis the mousse - incredibly and sweet, with the same texture as whipped creambut with the toffee creaminess of caramel. The red wine (I forget which one) thatwas described as a ā€˜fruity Chilean merlotā€™ was very nice.Overall, really surprisingly goodfood for the money youā€™re spending, particularly the steak.
Aug 25, 2014
Zomato
Alex Reid
+4
Very nice little restaurant with pleasant staff, the food was really good and tasty. This is really a "raw" meat/steak restaurant where the focus are on the food, they have also nice vegetables that can be ordered on the side of the meat which is also well prepared.Ā 
The food is served on stone plates with mini -meat axes, really cool. In general we had a very nice experience and I would love to go back, and probably will..
Aug 23, 2014
Zomato
Jessica Shum
+4
I love a good steak but unfortunately it costs quite a bit to dig into high-quality beef in London- that is, unless you know where to look! Flat Iron in Soho serves up juicy steaks for the bargain price of Ā£10.The cut of beef they serve is obviously the ā€œflat ironā€, which is cut from the shoulder of a cow, and is deliciously tender and succulent. My friend and I came here for lunch on a Friday afternoon and we were lucky enough to get a seat before a queue started forming outside, because unfortunately Flat Iron is another one of those establishments which donā€™t take reservations.

Stepping into the dimly-lit restaurant, youā€™ll be presented to your seat (which is a little bit uncomfortable to get on if youā€™re wearing a skirt or a dress- itā€™s almost like sitting on the saddle of a horse or on a seesaw) and served water (without having to askā€¦!) and a cup of popcorn (which is flavoured with beef dripping).Ā 

As for the main menu, itā€™s plastered all over the walls of the restaurant and isnā€™t hard to miss, and is separated into 3 sections: ā€œSteakā€, ā€œSidesā€, and ā€œSaucesā€. Ordering steak here is obviously a given, so all you have you to do is specify how youā€™d like it cooked ā€“ I chose medium rare, and the meat was cooked to perfection with a juicy pink centre-and wasnā€™t stringy/rough at all- it had a very nice consistency with just the right amount of chewiness before it melted into your mouth. A sprinkling of coarse sea salt and pepper further enhanced the natural meatiness of the steak. The steak also comes with a small side salad which I guess eases oneā€™s guilty conscience when pigging out :)Ā 

For sides, we opted for dripping cooked chips and creamed spinach- both of which Iā€™ve tried before and thought they complemented the steak perfectly. I didnā€™t choose a sauce because I personally like the natural juices which exude from the meat itself.

I loved the little touches that made the eating experience more special, such as the meat cleavers, wooden boards for the steak, and rustic cups and bowls- I felt like it added to the overall charm of the restaurant :) My only complaint is that the menu doesnā€™t feature dessert- although Iā€™ve heard that they occasionally serve doughnuts at the bar downstairs, which isnā€™t opened during lunchtimes.
Aug 16, 2014
Zomato
Siobhan Brunwin
+5
Best value steak in London always take friends that are visiting here & have never been disappointed. Ā£10 for a perfectly cooked steak what more could you want? Great house red but it is served in tumblers which can annoy some people.
Aug 02, 2014
Zomato
Maybe It's Because
+5
By Esin Huseyin

Most of you have probably heard of Flat Iron, in fact theyā€™ve been making such an impression that they now have a second restaurant. However, if you havenā€™t, all you need to know is that this place does a pretty mean steak.
In a market where steak restaurants have saturated the field; Gaucho, Hawksmoor,and Roxie Steakhouse to name only but a fewā€¦itā€™s pretty difficult to find one with character, decent prices, and incredible food.

I went to Flat Iron recently with a group of friends, one of which had been before. I heard great things; ā€œgreat value for moneyā€ and the ā€œbest steak Iā€™ve hadā€; those are all things we hear, often. But, he wasnā€™t wrongā€¦
We made our way down to Beak Street, it was a tiny shop front with school-esque benches inside ā€“ to be honest with you, it did look a little cramped. It has a ridiculously quick turn around, and I guess itā€™s not the kind of place you would go for a really long catch up; more of the quick in and out visit.

So of course Iā€™ve been speaking about steak, Flat Iron is all about steak. When I went, there was actually a burger on the menu as well ā€“ but when in Rome youā€™re not going to order a curry, right? The rustic wood, metal, and a menu mounted on a wall sized clip board helps give this place a rustic feel that really goes with the way in which the steak is served; on a hot stone; it seems that the 80ā€²s has made a come back.

So letā€™s get down to business, the steak I ordered was accompanied by a house leaf salad ā€“ which is very refreshing, crunchy and harsh in taste with a mustard dressing. All I know is it went well with the steak, and naturally I didnā€™t leave it at that as I also ordered the dripping cooked chips, and the peppercorn sauce.

Iā€™m not sure if I was in to the dripping cooked chips, they just tasted a bit too much like fat for me ā€“ not that Iā€™m super healthy or anything, it just didnā€™t work. But that peppercorn sauce, God damn, if I could take a bath in it ā€“ I would. It was beautifully rich and creamy, that even the tiniest of pots lasted me my whole steak; a big flavour.

Now the steak; it wasnā€™t a huge portion, but itā€™s definitely the perfect size for one person. It was beautifully cooked rare/medium, and practically melted in my mouth. Iā€™ve only ever had pork do that, but this hunk of sexy beef literally melted in my mouth; it was something special, I tell you.

But, itā€™s not just the ambience or food that excelled ā€“ the service surpassed everything Iā€™ve ever experienced. They helped recommend, were very swift, and even gave us a bit of a discount (which we didnā€™t even want) when she realised herself she kept us waiting for a bit. Totally understand now why they have such a loyal fan base. All of this for just under Ā£14, what a steal.

We canā€™t wait to try the one on Denmark Street, next. I just hope they have their iconic Flat Iron meat cleaver.

If you want to see our other non-food related reviews and features please visit our site.
Jul 31, 2014
Zomato
Chris Hope
+4.5
Flat iron is straight up an awesome awesome restaurant. There steaks are enormous and the price you pay is excellent value considering how fricken big their steaks are. I was also a fan of the decor - they've got a pretty sweet style going on, and good gracious there wine list is good. The burger they had on special looked unreal, man I wish I had got that.

A couple of criticisms though.. 1. There are only two things on the menu.. Two! Come on, offer a bro a salad or some chicken or something. 2. There can be super, super long queues. Why are restaurants too cool to take reservations these days?

But seriously, eat here, it would be a misteak not to.
Jul 18, 2014
Zomato
We Love Food, It's All We Eat
+4
For We Love Food's full review and more pictures go to... http://welovefood-itsallweeat.com/2013/03/07/flat-iron-17-beak-street-london-w1f-9rw/

ā€¢ There are a couple of buzz words that have resurfaced of late ā€“ cheap eats! Time out had their cover story dedicated to the subject a while back. We even went to ZĆ©del off the back of their list, but sadly for us, it was a case of you get what you pay for.

But luckily Flat Iron has restored our faith that you can get a decent meal with a ā€˜cheap eatā€™ price tag. Add to this the fact that itā€™s a steak restaurant, and you can understand why there is always a queue. Named after the cut of beef (the shoulder or chunk) not after the iconic New York building close to where I proposed to the other half of We Love Food. The restaurant is set over three floors, the basement level being the bar area, where youā€™re asked to head to whilst waiting for your table.

This barā€™s decor is a little building siteā€¦ Exposed brickwork (very exposed at the back) basic tables, a fantastic old wooden work-bench and a huge block of ice (which gets chipped into your drink) on the counter.
Apr 12, 2014
Zomato
Fiona Barrows
+4
On Saturday a male friend (hereafter J) and I went shopping. He is starting a new job in January and enlisted my help to buy suits, shirts and ties. In addition to my keen sartorial eye he also needs someone to shop with as he is colour blind and left to his own devices would probably have purchased the many lurid ties he held up (including a delightful mustard yellow one. Um. No.)

After some rather heated debates, J and I headed down into Soho to Flat Iron. A just steak place that made a name for itself as a pop up restaurant in East London over the summer, it has now found small but permanent premises on the lovely Beak Street. Given the couple of rave reviews I had read I was worried it would be overflowing, but there was only one other group there. However as it was only 5 days old at the time, and I am guessing more appealing for dinner (there is a cocktail bar downstairs), that can be forgiven. The very charming staff ushered us inside and sat us on one of the long wooden benches. I can imagine it being rather snug if full. As we sat down we were given a tin mug of salty beef dripping popcorn. Iā€™m not sure J got a chance to eat much of it. The menu is very simple ā€“ flat iron steak and a side salad for Ā£10, a choice of 5 sides at Ā£2 ā€“ Ā£4 each (we chose the dripping cooked chips and Sophieā€™s salad) and 4 sauces at Ā£1 each (we had Bearnaise and fresh horseradish cream). I like this trend for simple menus (see The Chicken Shop). Plus, after spending the morning shopping and making decisions it is quite nice to give your right parietal cortex (yes I did just Google that) a rest. We also ordered a carafe of Merlot which was robust enough to go with the steak.

The food came quickly and my first impression was how well it was all presented. The steak came served on a cast iron board with a little tumbler of salad on the side. Medium rare as standard it was a lovely shade of pink, perfectly cooked and juicy. Cut from the shoulder and with the grain it can be slightly tougher than other cuts but this was very tender. It was kept simple with most of the flavour coming from the sauces and chips, with their crisp meaty skin. Sophieā€™s salad was a lovely combination of blue cheese, caramelised pecans and slices of apple. The only criticism I could find with the food was that the side salad was over dressed. That was it. Otherwise it was steak perfection.

Anywhere that is just offering one thing has to get the details right. And just like The Chicken Shop, they did. From the cleavers instead of knives, to the creative presentation, to the lovely, very camp, waiter who showed me to the loo so enthusiastically he almost came in with me, they did just that.
Mar 22, 2014
Zomato
The Edible Diary
+5
Food: *****
Service: ****
Value: *****
Overall: *****

One spontaneous rainy evening, five of us ventured into Soho in search of good food. After a quick drink in Two Floors on Carnaby Street, we headed south and stumbled upon Flat Iron, a minimalist steakhouse hidden amongst the hustle and bustle of Central London.

We were greeted by a friendly patron who advised that the wait would be around 90 minutes. Luckily, we were able to leave a telephone number and we headed over to a local pub (The Old Coffee House).

Over 90 minutes and one packet of crisps later, we still hadn't received a call. We headed back to Flat Iron and they asked us to wait in the bar downstairs with a buzzer. 5 minutes later, the table was finally ready!

Flat Iron is a very intimate venue with minimalist decor. Long wooden benches form the majority of the tables which are decorated accordingly with tea lights and quirky cutlery! The atmosphere is reminiscent of a hipster restaurant in SoHo, NYC (Back Forty West springs to mind).

We were given small cups of popcorn as an appetiser whilst we decided what to order.

The menu is very small but the main star of the show is it's trademark Flat Iron Steak. I ordered this (medium) with 2 sides (Dripping Cooked Chips & Creamed Spinach), one sauce (Peppercorn), and a drink (Dandelion & Burdoch).

For a Ā£10 steak, we were all surprised by the quality. The meat was seasoned well, cooked to perfection and very tender. The peppercorn sauce complimented the steak and the delicious sides brought the whole thing together.

There was only one thing on the dessert menu, a delicious salted caramel mousse, but the light and airy texture was perfect to cleanse the palate and complete the meal.

The bill came to under Ā£25 per person for a main, dessert, drink and service. Flat Iron is incredibly good value for money and despite the queue length, an excellent alternative to popular steakhouses such as Hawksmoor.
Feb 20, 2014
Zomato
Josh Hales
+4.5
Really nice place, very busy but great service getting us a table. Food was really tasty, if a little salty, and a good price. Cool features like free popcorn and an alarm when your table is ready are nice to
Nov 28, 2013
Zomato
Anjana Menon
+5
This is getting a 5.0 from me. Fantastic value for money and amazing food! The steak is well cooked. However, if you are particular about the type of cut you want, you will be disappointed as they provide just the shoulder of the cow. I had it medium rare, it had so much flavour! The dripping chips as a side and the creamed spinach complement the steak extremely well. Service is extremely good, we were seated in 5 minutes, served in another 10. Altogether, Ā£40 for 3 sides, 2 steaks and 2 non-alcoholic sides are a bargain for the food here. In fact, this is definitely going to be my regular steak place as I can't afford Hawksmoor and Cut often :) However, they do have only one kind of steak on the menu and a special, so please don't go in expecting a variety of steaks. Give this place a go - you certainly won't be disappointed!

A small edit to include the fact that they have the best burger in London (so far). The BĆ©arnaise Burger is cooked to perfection and somehow manages to be juicy and tender on the inside whilst crispy on the outside. If this is a special when you visit, pick this over the steak if you have space only for one of the two!
Nov 17, 2013
Zomato
WeTheFoodSnobs
+4.5
Flat Iron does not take reservations and when I first sampled it, it had been gaining an increasing amount of social media buzz and queues were definitely a worry. So with that in mind we start this tale with me rushing across the city from Tower Hill, intent on arriving just in time to ensure that queuing in the cold was not an option that my dinner guest and I had to consider!

To my delight my manic dash paid off as the lower floor was full to the brim already and it was only 6:15pm! Fear not though as the upstairs was empty and waiting. My friend joined me not long after and the room was soon filling up. Before any chatter commenced we were presented with a complimentary mug of Beef Dripping Popcorn, which was incredibly addictive and polished off in minutes. We then ordered a bottle of Bethnal Pale Ale & Shoreditch Blonde to wet our whistles, whilst we decided on our choices for dinner.

As you can tell from the pictures you are about to see, Flat Iron is quite dimly lit. Apologies for the photo quality in advance. If there is one thing I can not stand it is poor quality photography, which is why I gave up towards the end. However, for Flat Iron, I think the lighting works in its favour and adds to the atmosphere. Giant menus hang from the walls and all guests are seated on long wooden tables, next to other diners, so the lighting adds some privacy. However if you are on a date please take note that you can still be seen and not everyone wants to share in your overly enthusiastic scenes of PDA!

The great thing about Flat Iron is that they specialise in one thing and one thing only, you've guessed it, steak! There was the option of a delicious sounding special, the Slow Cooked Beef Belly but we thought we'd have to go with their signature dish. I ordered the Flat Iron Steak with Dripping Cooked Chips and the Peppercorn Sauce. Check out the seriously cool mini meat cleavers too! A small but very much appreciated touch I think.

The trademark Flat Iron Steak arrived, looking exactly like the image on the landing page of the website. Sliced into thin pieces, juicy and beautifully cooked to a medium rare perfection. I seasoned with rock salt and then sampled my first bite. Now I rarely get excited about steak, I feel like I can make a good go of it at home and so never bother with one in a restaurant. I imagine many of you are disgusted at this idea but that's just me. However this was probably one of my favourite steak experiences. The meat literally fell apart in my mouth and was incredibly succulent. It just got better too as dipping slabs of the steak into the Peppercorn Sauce took it to an extra level, acting as the perfect accompaniment.

The Dripping Chips carried on where the popcorn left off, providing a delicious and different take on a food that has seen many transformations by other establishments recently. Again dunking these into the pot of Peppercorn Sauce produced extreme levels of satisfaction.

We ordered a couple more beers to help see off the remainder of the meal and then turned our minds to dessert. We were aware that there was a cocktail bar and had caught wind that they sold the infamous St.John's donuts down there too so decided to skip pudding and venture down to the basement floor. The cocktail bar was already quite full but we managed to grab a table. For the life of me I can not remember the names of the cocktails we had. All I know is that they were bloody good and nice and strong! We both went for a rhubarb jam and custard donut, tossed in sugar and served with its contents oozing out on to the plate. No surprises to find that it was absolutely delicious and although a strange addition to have with a cocktail, a thoroughly enjoyable finale to what had been a superb dining experience!

Flat Iron didn't falter once from start to finish and has cemented itself as one of my favourite eateries that I have had the pleasure of enjoying over the past few months. I can definitely see why they have been surrounded in social media buzz and encountered such high praise. I shall definitely be returning as soon as possible and will be watching with great intrigue to see how Flat Iron continues to evolve their already immensely successful concept.

Enjoy!

We The Food Snobs x
Nov 12, 2013
Zomato
Little Girl, Big Smoke
+5
Flat Iron is no longer a restaurant, it's an attraction.

Where I am from, to have such a high quality steak meal at a restaurant there is only one choice of restaurant and it's a chain (yep, fat cat) which I try to avoid like the plague and also the prices are beyond ridiculous!
However, Flat Iron serves up the most incredible cuts of steak for Ā£10. The steak melts in your mouth every time, especially with their Peppercorn sauce.

The portion sizes are very reasonable and all steaks are served with a small pot of salad; I still always order a side salad, creamed spinach and fries on the side!

For steak lovers living on a budget who enjoy a fun diving experience, Flat Iron is for you!
Oct 21, 2013
Zomato
Jalpesh Thakrar
+3.5
An interesting place. I like the decor and little touches with the menu, cutlery and presentation. The price was good and food was above average. Especially liked the creamed spinach and peppercorn sauce.
Oct 08, 2013
Zomato
Alice Pope
+4
Came here on a Tuesday evening, which was lucky as it doesn't do reservations and we got a seat easily. You get seated at tables in very close proximity to strangers so maybe avoid if you hate that!
However the food is amazing, the steak was to die for and the chips were yum. Try the rose lemonade as well, it's delish.
Sep 15, 2013
Zomato
Roger Raven
+4.5
We did enjoy the food and the place. We could talk a lot, laugh. About the food and quality prize, happy with it too
Sep 12, 2013
Zomato
Vivek Khare
+4.5
I like the kinds who do limited but do it well. Flat Iron is one of them. The Steak. Is. Brilliant.

Since it's soaring in popularity because of the good food and fantastic price (Ā£10 - although the portions were little smaller than what I expected, nonetheless we didn't leave hungry) we had to wait for a while at the bar downstairs, we were happy doing so sipping the cocktails and nibbling the popcorn and chips (even they were awesome)

The overall atmosphere is very chilled out; it's a good place to have a fun night out. Could get little cramped for few. Oh yes, the service is very pleasant.

Finish your dinner with the salty caramel mousse. Just the perfect end.
Apr 12, 2013
Zomato
Jamie Peter Hall
+4.5
Going on a date with someone who takes forever scouring over the menu trying to decide what to eat? Take them here and be done with it! They have no choice. Meat. The only option they will have to decide is how to cook it... that shouldn't be too hard I hope. This is a great fun and relaxed restaurant with lovely staff. No booking though. So play your cards right! Get in there before the suits do...
Mar 29, 2013
Zomato
Amy Lau
+3.5
The first rule of Flat Iron is that there is only one choice.

The second rule: there is only one cut.

The final rule: there is only one steak.

The Flat Iron Steak.

After a series of successful pop-ups during the summer last year, Flat Iron have finally set up a permanent home in Beak Street just off Carnaby Street.

I've always been a sucker for dark, intimate spaces; and Flat Iron doesn't disappoint with it's exposed brick walls, soft candle-light and limited seating.

So what is the flat iron steak ?

This cut of meat comes from the cow's shoulder; or more precisely it is the flat muscle off the shoulder blade, which is very cheap to buy and seriously underused.

For only Ā£10, the Flat Iron Steak is served with leaf salad.

You are given the choice of 4 sides ranging from Dripping cooked chips, Creamed Spinach, Market Greens, Sophie's Salad and Roasted Aubergines for Ā£2.50-3.50.

Plus Ā£1 for sauces ~ Bearnaise, peppercorn etc.
Verdict?
Steak:
The steak was presented to me cooked perfectly medium rare; so pink and still juicy.

But I found the steak although it was tender, it was rather chewy and dare I say alittle lacking in flavour, and I had to resort to sitting there masticating for awhile.

My accomplice had to demolish the rest of the steak for me.

Sides:
The chips were hollow and dry, and tried to escape the wrath of my fork as I tried to impale them - so that peppercorn sauce was seriously needed.

Overview:

Like many of the other no reservation restaurants, come here early to avoid an arduously long wait. However, you are welcome to wait in the bar downstairs.

I really wanted to fall in love with Flat Iron, but the food didn't make me quiver in pleasure as much as I wanted it to.

Having said that I did really like the ambiance, the service was faultless plus where else are you going to find steak for Ā£10 in central London?

6.5/10 Yummei Points

Where?

17 Beak Street,
Soho,
W1F 9RW

For the FULL post with the IMPRESSIVE Photos - visit:

http://yummei.blogspot.co.uk/2013/03/flat-iron-steak-soho-london.html
Mar 26, 2013
Zomato
Food Over London
+4.5
If you are going to do one thing make sure you do it well, and Flat Iron have certainly achieved that. A lot places are running simplified menus, and Flat iron certainly takes this to the extreme, serving up just steak, and only flat iron (a cut from the shoulder) at that. The beef dripping chips are some of the best I've had in London as well. This is definitely not a place for veggies with even the free popcorn made from beef dripping.
At Ā£10 for steak it's astounding value for it's location in between Carnaby street and Reagent's street.
Jan 20, 2013
5
Natif Rahamim
+5
Great restaurants for a cheap steak! Great service and atmosphere! When I came, a popcorn and a taped water were waits for me! It's so nice.. The steak(Flat Iron Steak 1st in the menu). was good, and the Mac and cheese was awesome! šŸ˜€ HIGHLY RECOMMEND!
5
Chang Jit Wei
+5
Lovely steak and sides (Spinach & Mash were SO good)! Crew members were really friendly and fun! Had an amazing time, with amazing steak āœØ ended of the night perfectly with free soft serve ice-cream on the house too, love! Highly recommend!
5
Steve S
+5
Come here for lunch on the recommendation of others and wasn't disappointed... First plus was the staff, I got promptly seated and ordered food and drinks in double quick time.. Ordered my standard Flat Iron steak done medium, and within 10 minutes, it was in front of me looking ready to be attacked!! As a side, I ordered the Truffle mac'cheese.. I highly recommend this as a side cause it was spot on.. I almost ordered another portion... So delicious!!! šŸ‘Œ. The staff were great tho' relaxed and chatty and they genuinely cared how the food was, and if everything was satisfactory.....which it was thanks.šŸ‘.. Also, some great little extra touches on the table with the little chopping knife and salt grinders... It was a great lunch, and I look forward to my next visit when I'm in Soho again.. Well done all at Flat Iron!
5
MichĆØle Baker
+5
Delicious steak cooked to perfection! Donā€™t bother ordering a sauce because the meat is perfect without it!! The Crispy Bone Marrow Garlic Mash was a treat for me tastebuds! Perfect meal! The staff was professional, friendly, and helpful! If you have a chance to sit at the bar with Claudiaā€¦ her suggestions, cocktails, and conversation are a perfect accompaniment for the evening!
5
Mark David
+5
I wish they had these in the US. From the first bite of popcorn to until the free ice cream cone every bite of food was delicious. The steak was perfectly cooked and seasoned. The service was remarkable and friendly. Everything was Reasonably priced and affordable. If you're open to us franchises, call me
5
XH Tan
+5
5 stars for everything. Good portion of food for the price. Very prompt and attentive service. The menu slipped off the table and I was really impressed that the wait staff replaced it with a clean one before we ordered. Half bottle of wine = half the price of a full bottle. Excellent. The ice cream at the end was such a treat. We will definitely go again.
5
Vadym Pinchuk
+5
Really good meat. Always amazing steaks, some good sides. Free popcorn and an ice cream for dessert. I like this network for its atmosphere and great friendly people. Can highly recommend it. Thanks
5
Kevin Brackett
+5
Had lunch here while on holiday in London. Steak was wonderful. For the side we got the creamy spinach. Excellent food, wonderful service and great location.
5
Jeanne
+5
Wonderful experience at Flat Iron! Steak is great, highly recommend the truffle mac&cheese. Music is a bit loud, so prepare for a noisy place. A great vibe for a night out with friends!
5
Da silva Jessica
+5
Nice restaurant in Soho, Ldn šŸ‡¬šŸ‡§ A local friend of mine mentioned this place, and we were not disappointed, although we came in to have lunch very late the staff was very welcoming, at our disposal, some popcorns are offered to you when you arrive, then we had the steak with 2 different side dishes, everything tasted very good (especially the French fries!). And at the end you also get an ice cream. The prices are more than correct, Iā€™ll definitely be back.
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